Flatiron Books

Launched "Flatiron First Edition" monthly e-newsletter to reinforce umbrella branding, drive acquisition for campaign targeting, increase consumer loyalty with added-value content (Q&A, Recipes, Pricing Deals)

• 2000% Organic Growth within 9 Months • Consistently Met Open-Rate Benchmarks

Branding

Hell Bent by Leigh Bardugo

Created bold and memorable digital and print assets consistent
with the book's provocative cover and title to capture existing fans
of the series and attract new ones

• Nearly 50% Increase in Preorders Over Previous Book • #1 New York Times Bestseller
• Goodreads Choice Award Winner

Images via Instagram @lbardugo & @flatiron_books

Content

Bad Summer People
by Emma Rosenblum

Developed a fun activation for consumers to "GET THE SCOOP" on
a hot summer novel by giving away 500 free books and ice cream cones
with the author on-site to sign books

• Word-of-Mouth Buzz • Significant Social Impressions • Debut Novel Launched as Instant National Bestseller

Experiential